Stories are emotional. As children, our parents tuck us in with a bedtime story. As we get older, stories are how we share who we are. We’ve heard them our entire lives. It’s no wonder that, when they’re told with honesty and conviction, stories can be more effective than any other way we communicate. They…

Service Design is the practice of evaluating, understanding, and optimizing a full customer experience over time and across multiple touchpoints. It includes strategy, UX, product design, process analysis, and marketing – all of which, taken on their own, are rich disciplines. With such a large purview, the challenge is often knowing what’s critical to getting…

Nonprofits fight the good fight, often with far fewer resources than they need. The good news is that we can help, as businesses and individuals. At Comrade we commit ourselves each year to supporting a number of organizations here in the San Francisco Bay Area. With each engagement we learn something new and refine our…

Over the last year, it’s felt like digital technology has gotten a shot in the arm. We’ve seen new devices, new ways of interacting, and new paradigms come on the scene, along with some long-awaited promises being fulfilled. It’s like the 20th century visions of “The Year 2000” are finally showing up (albeit 15 or…

Intelligent personal assistants, autonomous cars, reusable rockets, a pan that teaches you how to cook. Blockbuster advances in technology are happening so fast, it’s hard to keep up. At Comrade we obsess over the changing digital landscape and which innovations and trends might help you provide more value to your customers. With that in mind,…